Blog Post

Are you wondering what your customers will be searching for in 2025? Whether you’re a seasoned retailer or planning to start your online journey, figuring out what’s trending is one of the most important steps in running a successful store.

In a world where customer preferences change faster than ever, how do you ensure you’re selling what people actually want? That’s where Google Trends comes in—a free tool that offers a window into real-time consumer behavior.

Let’s explore how Google Trends can help you spot opportunities, understand seasonal buying patterns, and identify eight products that are gearing up to dominate the retail market in 2025.

What is Google Trends and How Does It Work?

Google Trends is like your crystal ball for retail. It tracks how often people search for specific terms on Google and presents the data in easy-to-understand charts. By analyzing search trends, you can:

1. Spot Opportunities Early: Find out what’s popular before it’s everywhere.
2. Plan Ahead: See when seasonal products peak and adjust your inventory accordingly.
3. Speak Your Customers’ Language: Discover the exact words people use to search for products, giving you a marketing edge.

For example, let’s say you’re interested in selling sunscreen. Google Trends might reveal rising interest in “tinted SPF” or “mineral sunscreen for oily skin,” helping you fine-tune your product range.

Why Should Retailers Pay Attention to Google Trends?

As a retailer, stocking the wrong products can mean wasted time, money, and effort. Google Trends eliminates much of the guesswork by showing you what people are searching for right now.

Here’s why this matters:

• Data-Driven Decisions: Instead of guessing, use hard data to choose products.
• Stay Ahead of Competitors: Catch trends early and establish yourself as a leader in your niche.
• Reach the Right Audience: Understand regional preferences and target the right customers.

It’s like having a secret weapon for your business strategy—and the best part? It’s free!

8 Products Trending in 2025

Based on Google Trends data, here are eight product categories that show high potential for 2025.

1. Laser Hair Removal Products

“Laser hair removal” searches have been steady for years, making this a solid category for growth. Products to consider:

• At-home laser devices
• Starter kits with exfoliators and moisturizers
• Services tailored for specific skin tones

2. Sunscreen

Interest in sunscreen continues to rise, especially in niche markets like:

• Mineral sunscreen
• Tinted sunscreen for acne-prone skin
  These specialized options resonate with consumers seeking personalized skincare solutions.

3. Hair Drying Brushes

A mix of convenience and beauty trends keeps hair drying brushes in demand. To stand out:

• Highlight unique features like temperature control or eco-friendly materials.
• Use ads targeting popular comparisons like “Dyson Airwrap alternatives.”

4. House Plants

House plants surged during the pandemic and remain a favorite. Trends show a seasonal spike early in the year. Popular options include:

• Low-maintenance plants for beginners
• Rare varieties like fiddle-leaf figs or monstera albo variegata

5. Christmas Toys

The holidays are always big for retail. Unique or customizable toys, similar to the “Elf on the Shelf” concept, can help you stand out in a crowded market.

6. Silk Bonnets

Thanks to social media, silk bonnets are now considered a must-have for hair care. Diversify by offering:

• Bonnets for curly or textured hair
• Matching accessories like satin pillowcases

7. Specialist Supplements

Health and wellness remain hot topics. Niche supplements like collagen, gut health boosters, and pre-workouts are driving searches. Focus on clear labeling and unique formulations to attract buyers.

8. Home Workout Equipment

While gyms are back in business, the convenience of working out at home is here to stay. Popular products include:

• Compact treadmills
• Resistance bands and kettlebells
  Capitalize on trends like “28-day calisthenics workouts” to promote your products.

How to Use Google Trends to Find Products to Sell

Now that you know what’s trending, let’s dive into how to use Google Trends effectively.

1. Explore New Niches

Type in broad terms like “fitness equipment” or “natural skincare” and see what related topics pop up. You’ll often discover subcategories you hadn’t considered before.

2. Compare Search Terms

Not sure if you should sell “eco-friendly fashion” or “sustainable clothing”? Google Trends lets you compare terms side by side, so you can see which one has higher demand.

3. Identify Seasonal Patterns

Some products peak at specific times. For example, searches for “lunchboxes” spike in August as kids head back to school. Knowing these patterns can help you prepare inventory and marketing campaigns.

4. Focus on Regional Trends

Google Trends lets you filter data by location. Say you’re selling self-care products—you might discover that “aromatherapy oils” are trending in London, but “bath bombs” are more popular in Manchester.

From Trends to Sales: Launching Your Online Store

Once you’ve identified trending products, the next step is getting them in front of customers. If you’re new to online selling, the idea of setting up a store might feel daunting.

Enter Grozeo, a platform designed to make launching your store simple and quick. With Grozeo, you can:

• Open a Store in Minutes: No tech skills required—just sign up and start selling.
• Save on Setup Costs: It’s free to get started.
• Focus on Growth: Spend less time worrying about logistics and more time building your business.

Imagine this: You find a trending product like silk bonnets, set up your Grozeo store in under two minutes, and start reaching customers immediately. It’s that easy!

Validating Your Product Ideas

While Google Trends is a great starting point, it’s important to validate your ideas. Here’s how:

1. Check Competitor Offerings: Are other retailers selling similar products? If yes, how can you stand out?
2. Use Social Media: Platforms like TikTok can give you a sense of whether a product is genuinely in demand.
3. Ask Your Customers: Run polls or surveys to see what your audience wants.

These steps ensure you’re not just chasing trends but building a business around products people will actually buy.

Why Data-Driven Decisions Matter

Running a successful online store is more than just picking the right products—it’s about making informed decisions at every step. By using tools like Google Trends, you’re not relying on luck or guesswork. Instead, you’re building a business rooted in real-world data.

The Bottom Line

In 2025, the retailers who succeed will be those who understand what their customers want and deliver it seamlessly. Google Trends is your secret weapon for spotting opportunities and staying ahead of the curve.

Ready to turn your product ideas into a thriving business? Platforms like Grozeo make it easy to start selling online with minimal hassle. From trending products to a ready-to-go store, everything you need is at your fingertips.

Now’s the time to act—explore the trends, launch your store, and tap into the full potential of online retail. The future of your business starts today!