Investors
World's First Peer Merchant Connected Commerce Platform
Accelerating Sales with Omni Channel Ordering & Automated Drop Shipping
Convenience Preference
66% of UK shoppers cited convenience as the primary reason for choosing online shopping, after local store footfall.
Online Sales Surge
UK online retail sales increased by 38.6% year-on-year in 2023, surpassing £76 billion, impacting local stores
Digital Transformation Gap
Small retailers face challenges adopting online platforms, with only 26% having fully integrated e-commerce capabilities, impacting competitiveness.
Shift in Consumer Behavior
69% of UK consumers shopped more online in 2022, accelerated by the pandemic, diverting foot traffic from local retailers.
THE PROBLEMS
Despite the UK's thriving e-commerce market, a significant portion of its over 400,000 retail businesses are yet to adopt online sales channel for their customers.
Many retailers avoid selling online because they find the technology complex, even though they use email and social media for their business.
Retailers find it difficult to justify the investment required for implementing Ecom s a recurring expenses can't be recouped from online business.
Retailers rely on third party services to meet the demands of their customers, actually jeoparadies the service quality and statutory commitments.
Solution
Made Technology Easy
Wizard based easy to sell-setup solution for creating the online store using the online KYC - Just like creating an email ID.
Integrated Service support
Ensure support for setting up the store, Onboarding Products, Managing Hyperlocal/ Courier Delivery, Professional Customer Support.
Zero Cost of Ownership
ZERO Investments helps merchants to have a hands-on online business experience where transaction based pricing will help expenses.
Peer Merchant Collaboration
Grozeo intelligently connects peer merchants to share the products on offers to sell through others that enable automated drop shipping.
Market Opportunity
Retail Industry
The UK retial ,arket, contributing 6% to GDP, saw a 5.2% growth in sales in 2023, with online sales growth at 5.1% Retail sales volume is expected to increased by 1.3% in 2024, adjusting for inflation
E-Retail Market
The UK e-commerce market is projected to grow from $280.55 billion in 2024 to $750.80 billion by 2029, with a CARG of 21.76% during the forecast period.
Online shoppers
The UK's e-commerce market, growing at 8.4% CAGR, will reach $230.36 billion by 2027, with 87% of internet users shopping online by 2020.
E-commerce Growth
In the UK, e-commerce market user penetration is projected to grow from 83.1% in 2023 to 86.3% by 2027
Business Model
Democratise
Grozeo aim to level the retail playing field by making technology accessible to everyone, regardless of their investment capabilities.
Assertive
Grozeo aims to create consensus in the centuries old retail industry by building a community extending assistance to make it easier to fulfil commitments.
Disruptive
Grozeo will provide retailers with the latest technology stack used by their competitors for free by disrupting the outmoded technology they get now.
Asymmetric
Grozeo aims to create opportunities for it's retailers and generate revenue through their transactions rather than directly from it's users.
Revenue Streams
Transactional Revenue
Platform Charges
- Seller platform Fees : 2.5%
- Buyer platform Fees : £0.50 per order
- Payment management Fee : 0.25-1%
Managed Service Revenue
- Delivery Charge Commission : 15%
- Listing fee : 3-20%
Non Transactional Revenue
Monthly Subscription Revenue
- Basic Subscription : £ 49.99
- Mobile Apps Subscriptions: £75
Area Advertorial Revenue
- Banner Promotion : £1/CPM
- Store Promotion : £20/Day
- Brand Promotion : £10/Day
Competition Analysis
Grozeo competes with e-commerce enablers and service platforms
Ecom Enablers:
Shopify, Wix, WooCommerce etc.
Service Platforms:
For restaurants only - Uber Eats, Deliveroo, Just Eat
Grozeo merchants compete with market places and digital sellers
Market Places:
Amazon, Flipkart etc.
Digital Sellers:
Tesco, Sainsbury's, Ocado
GTM (GO to Market) Strategies
LOCALISED MICRO MARKETING
Grozeo will divide the market into demographic-based geofenced areas with a radius of less than 10 km. Each area will be managed by an Area Associate who will target stakeholders in that specific area thru BTL activities.
BROAD TARGET MARKETING
Grozeo would strategise the TTL (Through the Line) activities to reach a diverse customer base of the targeted market that will help the company to get the stakeholders onboarded into DEN with the help of call center executives.
PERSONALISED MARKETING
Grozeo will engage tech influencers to refer, onboard, and maintain relationships using the Consulting Partner model. Influencers can refer the stakeholders without being limited by geography, combining BTL & TTL models.
RTM (Route to Market) Plans
RELATIONSHIP TEAM
RTs are the last mile contact point of Grozeo with the retailers of an area. RT will help the retailers to onboard, train, and mentor them to use the platform effectively. RT would be employed by an AA but controlled by Grozeo.
CONSULTING PARTNERS
CPs are the tech influencers who collaborate with Grozeo and help the retailers of their contacts across the market to onboard and train to use the platform. Such retailers will be mentored by the ROs to achieve the sales goals.
CALL CENTER TEAM
Telemarketing team at the call center will receive the response of the digital marketing campaigns, and they will try to onboard and train the retailers over the calls. All such retailers joined will be mentored by the ROs to achieve the sales goals.
Growth Strategy
MARKET ENTRY
- Reach maximum Retailers using BTL & TTL activities and onboard them
- Train and mentor them to experience the new-age retailing methods
- Enable stores to promote their store among their customers and kith & kin
MARKET PENETRATION
- Enable retailers with drop shipping mode to enhance their sales
- Raise funding to attract more customers for the retailers
- Provide more features to help them compete and sustain in the market
MARKET GROWTH
- Launch the Grozeo Service Platform to promote the stores
- Enable credit facilities to the selected retailers connecting financiers
- Establish the business to enable the B2B Platform for the Retailers
Implementation Time Line
Market Entry
- 01 - 06 Months
- Onboard maximum retailers
- Start with 50 Areas
Market Penetration
- 06 - 12 Months
- Upgrade selected retailers as drop shipping vendors
- Start prompting retailers. Increase areas to 150
Market Growth
- 12 - 24 Months
- Launch Grozeo merchant promotion B2C portal
- Start ATL activities. Introduce B2B and service sector business.